You should cut the person off if they like you but you don't

If someone likes you, I believe that the least you can do is detach yourself from them. The earlier you're able to do that, the less hope the person can build up, which is a good thing when reality comes crashing down that they'll never actually be with you. Some people say you should only cut the person off if they're creepy, but I just disagree. Also, saying "we can be friends" is just not an efficient way to go about it because that person still holds a connection with you, which makes it much more difficult to move on past their feelings. I talked to people about this and most of them disagreed, but imo being the "jerk" is better if it means both parties will be better off in the long term.