switch tuah

the biggest opportunity in history was missed a few days ago. with the switch 2 finally being revealed to the excitement (and horror) of many around the world, the standard and pretty basic namesake calls for some additional excitement. thus, i ponder, why did shiggy not name the switch 2 the switch tuah? hawk tuah is a huge meme and the switch 2 is the most anticipated happening in human history?, and so why were the two not merged hand in hand with one another?