When I follow a fitness account I immediately get a DM for coaching, is this a new trend?

Lately I’ve noticed if I follow a fitness account on instagram or comment on their reel I immediately get a DM for coaching. I think coaching can be great but I’ve made amazing progress teaching myself and going off my personal experience with my body and how it responds to workouts and nutrition, and am not interested in coaching for a hobby that I’ve been doing for almost 10 years and have seen progress (steadily). I feel like the immediate sales pitch when you’ve already gotten a follower is a sure fire way to lose one especially if you’re pushy. Is this normal?