Mubi 3 months for $1... Is it legit?

I'm more of a Kanopy-Hoopla user but I heard about the Mubi deal. Sounds too good to be true. There's some good stuff on Mubi that isnt on Hoopla and Kanopy yet. It sounds like a scam but from the brief searches I found of it online over past years, it is apparently real?

Want to hear about users' experience with this. If the goal is just to catch the attention of possible future users, it did its job.