THE $MOG THESIS
MOG is the top meme for this cycle. 100bn is fud.
In our biggest, most speculative cycle (our dot com moment), MOG is objectively the best positioned to be at the top.
4 reasons...
MOG has: 1. Complete hivemind saturation 2. The strongest "shiny new thing" factors 3. A favourable macro backdrop 4. The most attractive mcap perspective
I will lay out each reason and each reason will have sub-reasons that I will label as 1.1, 1.2, 2.1, 2.2, etc etc. References to other tweets will be attached as comments.
- Hivemind saturation
MOG has complete hivemind saturation, it has permeated into every facet you can think of.
It has permeated: 1.1. Normie culture 1.2. Crypto culture
And the fact that its a(n): 1.3. Verb 1.4. Emoji
makes it incredibly sticky.
1.1. Normie culture
Unlike the vast majority of crypto memes, MOG started out as a normie meme. Starting out from the fringes of the internet, it has been evolved to become a mainstream phenomenon that zoomers and gen alpha has come to love.
Defined as essentially dominating in appearance, it has been highly associated with the ongoing looksmaxxing trend today.
I have documented how pervasive this trend has been on tiktok. (see comment below)
Zoomers are the new market entrants, it makes sense to have something that they are familiar with. It is human nature to seek out what is familiar in an unfamiliar environment.
1.2. Crypto culture
The past several months have shown that MOG has developed a unique crypto culture as well. Revolving around the wearing of Pit Vipers and the assertion of dominance over other projects, it parallels the normie culture very well.
The Pit Vipers are a mark of tribe association and "winning at everything you do" is the culture of the tribe.
We have seen how everyone wants to be associated with this as it speaks to the inherent desire to do better and the Pit Vipers have become a symbol of "coolness."
Take a look around CT and the Pit Vipers on pfps are quickly becoming the lazer eyes of this cycle.
I also have documented how sticky this is in irl in my post about Art Basel below in the comments.
1.3. Verb
Imagine being able to bet on the proliferation of an evolving verb in the largest, most dominant language in the world.
I've said this in a prev post (see below in the comments) about how a trending verb can easily seep into the mainstream hivemind as it is used in everyday conversation/ context.
The constant use and it being new gives it a huge competitive advantage over other memes.
You can use the term "MOG," in virtually any context, you cannot do so with others. “That person mogs," "That person's getting mogged," etc etc. Makes sense.. “That person bonks? doges? pepes?" Doesn't really make sense.. You can only partially do it with WIF, only in the context of "with."
Also MOG being a new verb is just that, new. It will literally stand out on its own given that there is an aura of excitement and relatedable-ness with its use (compared to other verbs/ words).
What's more sticky? "I dominated that person." or, "I mogged that person." Obviously mogged is more sticky, its the same reason why our millennial generation used the word "owned/ pwned."
1.4. Emoji
This is extremely simple. It's very similar to the joy cat emoji on your phone.
The joy cat emoji is on every smartphone/ laptop/ computer/ ipad/ tablet.
The world approximately has: - 5 billion people with smartphones - 7 billion smartphones - 2 billion laptops/ computers - 1 billion tablets
Talk about instant recognizability.
MOG has seeped into normie and crypto culture, is an evolving/ trending verb used by the youth, and has brand association accessibility on virtually every device in the world.
I think it is safe to say, MOG has complete hivemind saturation.
- The strongest "shiny new thing "factors
There is a reason why each cycle's top performers are the new things. "New" is fresh, has less bagholders as sell pressure, and allows for speculators to look further into the future which results in higher levels of speculation.
MOG has THE STRONGEST new shiny factors.
Two specifically: 2.1. V2 vs V1 meme evolution 2.2. Cats
(the new verb aspect can also be included here but i will be excluding it as I've already gone through it above.)
2.1. V2 vs V1
I've mentioned it before, memes are evolving from a flat plain old dog meme/ memes of the past (V1) to something thats dynamic and revolves around an evolving culture and language (V2).
Theres simply more speech, statements, sayings, vocabulary, actions, etc etc associated with V2 when compared with V1.
Theres just more content potential. This is a game of attention. Hence more content -> more attention -> higher mcap.
There is so much more space for activity given a cultural premise - “tokenized winning” - “this coin mogs all other coins” - “be a winner at everything you do” - mogged, mogging, mogs
A meme is a transfer of social information. By default, a culture around that will be greater than a simple meme. All you can do with V1 memes is just proliferate the meme itself. If its DOGE, you say "DOGE to a dollar" or "much wow," you can't do much else. You can't act upon it to show you DOGE or dress up as DOGE. Even if you put on a hat and use "wif" instead of "with," thats all you can do. There's not much else.
With MOG, you can literally MOG people, wear the Vipers and take a selfie, do the looksmaxxing stuff, do the gym bro stuff, if you think you look good show it off, make funny content, joke about it with your friends, you can bust ppl's balls.. there is just simply more stuff to do.
Why do you think countries/ ethnicities/ religions have culture? So the shit survives and thrives. Literally simple as that. It is no coincidence that countries with strong cultures are also the most relevant in the world stage.
2.2. Cats
This one is extremely straight forward. Last cycle was the cycle of the dogs. This cycle will be the cycle of the cats.
In the US: - 65 mil dog owners - 46 mil cat owners
The mcaps simply don't reflect this. But, it will this cycle and imo, cats will overshoot given that it is "new" and "new" things tend to get a price premium.
The dogs are simply over done. There are mental ceilings to them.
I esp love WIF but its the 5th iteration of the main dog coin after theres been dozens of attempts.
Cats didnt get their attention last cycle and its so easy for a mental shift from dogs to cat, its perfectly familiar enough and new enough.
And guess what, MOG is positioned as the top cat. - top cat = top dog - MOG = DOGE - add "new" factor premium + bigger cycle = MOG > DOGE imo
Don't mid curve it, this is the most left curve thing ever. Dogs ran so cats will run, and like every time, ppl will get over exuberant which leads to an extra premium, simple as that.
MOG is literally the new evolved form of "memes" and is the top cat coin. It is literally the top contender for checking for "new" factors, simple as that.
- Favourable macro backdrop
If you seriously assess the current macro backdrop, you will come to the conclusion that memes (and esp the TOP memes like MOG) will be the greatest opportunity for gen wealth.
Two things we'll go over: 3.1. Memes as THE macro trade 3.2. MOG as the counter culture trend
3.1. Memes as THE macro trade
We all know money printing. We all know our governments are over indebted. We all know a 9-5 isn't enough to make it. We all know things are becoming more and more expensive. We all know things aren't right and we're getting screwed.
Why do you think the normies are sports gambling? Why did we had the memestock saga?
These are all symptoms of the same thing. The masses just haven't fully figured it out, but they will.
Those of us in crypto understand that the solution is crypto, that you need to speculate on the most speculative asset class to get ahead.
To zoom in even further, if you want true gen wealth, the large cap coins and tokens aren't enough. You need to go further out on the risk curve. You need to go where ppl aren't looking/ taking it seriously. You need to get into the consensus trades before they become consensus. You need memecoins.
Memecoins are THE macro trade.
But lets dig deeper... Why MOG?
3.2. MOG as the counter culture trend
Its bc MOG embodies the current counter cultural environment.
The current environment is a result of the sequence of the overall counter cultural trend thats been going on.
From the polarization of the left or right, BLM, Andrew Tate, identity politics, vax vs unvax, social/ wealth ineqaulity, Trump fandom, to our usage of memes/ adoption of alternative forms of media, they all speak to the same underlying theme...
We were told one thing but reality was another thing, so we wanted to diverge and rebel.
Most millennials and zoomers grew up in a cookie cutter world where, how we grew up and actual reality were two vastly different things.
We were told to be extra nice to each other to get a gold star, and that following the given path of school and work will lead to us receiving the social and economic benefits prev gens got.
We all know that ain't the actual outcome.
So this leaves us in the current environment. And MOG embodies that environment perfectly.
As silly as the mogging trend may be, it perfectly highlights the underlying reality of our culture.
Its the realization that what cookie cutter world sold to us is not the reality. It is the manifestation of that realization as a cultural trend/ meme.
Its the realization that it is a MOG or get MOGGED world. You dominate or get dominated.
Its the realization that this primal set up has been the only persistent and reliable setup in all of human history and zoomers are merely adopting and memeing that outlook bc they are tired of the bs and happen to be masters of memes.
It's not just some silly tiktok trend. It speaks to the overarching reality of today's world.
MOG is literally a nod to the current "big picture."
Imagine being able to bet on the encompassing macro picture while everyone's not taking it seriously.
And also as a side note, it is important to note Pit Vipers themselves being counter culture. Most sunglasses are owned by EssilorLuxxotica, Pit Vipers remains privately owned. Even their biggest competitors such as Oakleys are under the Luxxotica umbrella. Pit Vipers do a really good job of going against the grain and imo is a primary reason why ppl love them so much. Just look at their marketing, branding, and design, they all deviate from what is the current culture in the realm of sunglasses.
- The most attractive mcap perspective
MOG by far is has the most attractive upside from a mcap perspective.
It was mentioned in a prev post (attached as a comment below), but this will be our Dot Com moment.
Adj for inflation, thats an overall total market mc of approx 10tn.
BTC/ETH historically take 50% so that leaves 50% or 5tn for alts.
This means the top 20 will range from mid 10s of bil to low 100s of bil.
And with all the reasons I laid out above, its a no brainer to me that MOG will be at the top of this list.
Think about it, DOGE went to 88bn when the overall mc ceiling was just above 3tn.
If we get to the heights of 10tn, the top meme mcaps can double or triple DOGE's prev 88bn ceiling.
Most of are you in disbelief and won't believe what I'm saying despite the reasons laid out.
But just look at where we are in the market cycle, BTC is literally consolidating at ATHs. Once we break out, which is imminent, that is when the REAL meme/ alt run starts.
This is where we get 6 - 12 months of PURE exuberance and outperformance. This is where targets like 100bn become a given.
And look at where MOG is in comparison to the other major memes. It has a DRASTIC discount that will be eaten up BEFORE the real run starts.
You cannot sit there with a straight face and tell me that the objectively strongest meme is at 400m mc when the others are well over 2bn.
- DOGE 25bn
- SHIB 17bn
- PEPE 3.5bn
- WIF 2.9bn
- FLOKI 2.5bn
BONK 1.6bn
MOG 600m
The market will drastically reprice MOG upwards.
Cherry on top, MOG is available on the 2 chains with literally the MOST MONEY and is being actively listed on all exchanges for the normies (crypto dot com is a sleeper btw, see attached tweet below).
There are many more reasons as to why MOG is so poised to dominate everything else this cycle but this post is already long enough.
Conclusion
Fk all of your targets, they are still way too god damn low.
We are going so much higher you have no fking idea.
Literally put all of what I've said together and try telling me with a straight face that MOG is not the top meme.
Read line 6.
So much higher. 🫵😹