New rollout theory

If he really has realised he fumbled the hype around the rollout, he might be waiting for the Grammys where hopefully the Taylor Swif MV will win which could create some hype and discourse around rocky which if he is smart could be the moment to drop a new single and start a new album rollout, Grammys are held in February so around then maybe we will start hearing some things? (I am obliged, however, to inform you that I am schizophrenic)

Hopefully the fact that the song is called Taylor swif and the fact that Taylor swift is also nominated will create some controversy or something among her fan base, maybe leading to him trending on twitter or smth.

It’s not much, but he really killed all the hype around the album for no reason, he needs to just take the opportunity to gain some attention for his album, I feel like that is the main reason the delay is so long, he was gonna just delay the album a couple months at the most, but feeling the need to build hype first, he needs some time to plan and create the right attention around himself and the album. The fact he wasted two songs from the album being released as singles in a rollout that didn’t happen also hurt the rollout, you can’t release too many songs off an album as singles in advance