Target: FAFO

Dear Target, For a company that hates negative publicity, you really fucked up. Now you gonna find out.

Rolling back DEI initiatives got you kicked out of the Twin Cities Pride parade and festival and the event has rejected all sponsorship money. When the gays turn their back on you. well, I wouldn't wanna be you.

Source: Twin Cities Pride organizers end relationship with Target following DEI roll back

Also, in less than a day, the community has already stepped up and pledged nearly 2/3 of the money to replace Target's corporate sponsorship