Protein bar company
- About the Business
Myself 26 F, Chef and nutritionist trained at DY Patil University, running the Keto protein bar business on Amazon.
Currently, operations are fully managed by myself except for outsourced Amazon listing and warehousing for Prime shipping.
Breaking even financially; no marketing team due to budget constraints.
- Goals with Investment
Expand product availability to platforms like Blinkit and Swiggy Instamart.
Enhance packaging and scale up mass production.
Introduce more SKUs in the zero-sugar category (e.g., breakfast cereals, trail mixes, high-protein savory items).
- Key USPs and Market Target
USP: Zero sugar, diabetic-friendly, better taste than competitors in the keto segment.
Feedback: Customers report no blood sugar spikes from consuming these products.
Target market: Higher and upper-middle-class consumers, given the price point.
- Current Challenges
High costs of raw materials due to small-scale purchases.
Delivery cost: ₹45-60 depending on the pin code.
Packaging cost: ₹15 per unit.
Financial constraints from GST (18%) and Amazon commission (20%).
- Pricing and Profitability
Selling Price (SP): ₹160 per bar or ₹599 for 5 bars.
Manufacturing Cost: ₹40 per bar or ₹200 for 5 bars.
Looking for partners and investors that are experts in Marketing/Advertising Product link DEE'S KETO Cranberry, Fruit & Nut, Coffee 20g Protein Bars | Pack of 3 | Each bar of 65gm https://amzn.in/d/4SlxOpL