Tour Operators: What's Your Biggest Challenge in Reaching New Customers?

Hi everyone, I'm exploring the challenges tour operators face in today's market, particularly when it comes to attracting new customers. I'd love to hear from those of you who are running tours:

• What's your current strategy for marketing your tours?

• What's the biggest obstacle you face in reaching your target audience?

• What tools or platforms do you currently use for booking and customer management, and what are their limitations?

• If you could wave a magic wand and solve one problem related to customer acquisition, what would it be?

  Any insights you can share would be greatly appreciated! Thanks in advance.