What's the deal with Trump bullying companies like Target into dropping their DEI policies?

I understand why companies like Amazon have dropped them, Bezos is kissing the ring. But I've read that Trump is bullying other companies, like Target, into dropping their DEI initiatives. https://www.aclu.org/news/racial-justice/trumps-executive-orders-rolling-back-dei-and-accessibility-efforts-explained

What I don't understand is how Trump's DEI executive orders about banning DEI initiatives in the Federal Government, are bullying private companies into dropping DEI initiatives. I don't doubt that they are, but I don't understand how. I do know how his orders have basically created a witch hunt in the Federal Government.