Alienware AW2725DF auto adjusting brightness is driving me crazy

I just got my AW2725DF as my first oled monitor and my first impressions are strained. The monitor keeps auto adjusting the brightness of the screen depending on what I have open. Web browsing is super annoying. The screen will dim and brighten, dim and brighten, over and over when changing content. Its straining my eyes and just really annoying.

I cannot find any way to turn this off over than setting the display preset to creator mode. Am I missing something??