Are you a fan of Vice Ganda?
Hello! We are Grade 12 students from the De La Salle University Manila Senior High School STEM Department and are inviting you to become a respondents in our research entitled "Stardom and Spending: Correlating the Influence of Celebrity-Based Product Placements in ABS-CBN Films on Fan-Consumer Purchasing Intentions and Behaviors"
This study will use a purposive sampling method for data collection to mainly focus on a population with the same interests, such as avid watchers of ABS-CBN films starring Vice Ganda and are part of the celebrity’s fandom, which shapes significant impacts of the study’s findings.
You are what we're looking for if: 1. Aged 18 to 30 (Gen-Z's to Millenials) 2. A member of the Vice Ganda fandom 3. Have watched at least two known films by Vice Ganda produced by ABS-CBN Films involving product placements 4. Have purchased products endorsed by Vice Ganda in movies produced by ABS-CBN Films
If you meet the criteria above and are interested in participating in our study or know someone who might be, please fill out the form below! https://docs.google.com/forms/d/e/1FAIpQLSflB0-4LD4WcdEqmbkx50RJ-gaB4MQQTN1snbcfCyHNZnc-Fg/viewform
For any questions or concerns, do not hesitate to reach out to any of the researchers: ACOSTA, Arabella R. | [email protected] DEL ROSARIO, Aliyah Monina J. | [email protected] GUEVARA, Sofia Kristen D. | [email protected] SALAZAR, Jeremy Kirsten R. | [email protected]
Hello! We are Grade 12 students from the De La Salle University Manila Senior High School STEM Department and are inviting you to become a respondents in our research entitled "Stardom and Spending: Correlating the Influence of Celebrity-Based Product Placements in ABS-CBN Films on Fan-Consumer Purchasing Intentions and Behaviors"
This study will use a purposive sampling method for data collection to mainly focus on a population with the same interests, such as avid watchers of ABS-CBN films starring Vice Ganda and are part of the celebrity’s fandom, which shapes significant impacts of the study’s findings.
You are what we're looking for if: 1. Aged 18 to 30 (Gen-Z's to Millenials) 2. A member of the Vice Ganda fandom 3. Have watched at least two known films by Vice Ganda produced by ABS-CBN Films involving product placements 4. Have purchased products endorsed by Vice Ganda in movies produced by ABS-CBN Films
If you meet the criteria above and are interested in participating in our study or know someone who might be, please fill out the form below! https://docs.google.com/forms/d/e/1FAIpQLSflB0-4LD4WcdEqmbkx50RJ-gaB4MQQTN1snbcfCyHNZnc-Fg/viewform
For any questions or concerns, do not hesitate to reach out to any of the researchers: ACOSTA, Arabella R. | [email protected] DEL ROSARIO, Aliyah Monina J. | [email protected] GUEVARA, Sofia Kristen D. | [email protected] SALAZAR, Jeremy Kirsten R. | [email protected]